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Social selling in B2B: What is it and what it is not? Jan 04, 2023

Due to the growing popularity of LinkedIn, many different definitions of social selling have been created in Poland. Some say that by...

Social selling program in B2B. How to start? Jan 04, 2023

Every month, there are more and more companies interested in implementing a formal social selling program in Poland. No wonder. After all,...

Trusted Advisor LinkedIn profile - tips for salespeople! Jan 04, 2023

When working in the area of using LinkedIn in sales, I most often come across situations where LinkedIn merchant profiles are filled with data...

What role does social selling play in a B2B sales strategy? Jan 04, 2023

Sales don’t look like they used to, nor will they ever appear that way again. Changes in the customers themselves are behind the...

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